With over 13 years in the apparel industry CWR was the Creative Director for LegendBorne, up until December 2022. LegendBorne is the leading sports apparel company in the Obstacle Course Race World. During that time LegendBorne endured many successes — including partnering with Spartan Race, OCRWC, and designing/producing garments for some of the leading OCR Athletes in the world. CWR was involved in every aspect of the creative business — including, the Creative Department, production and manufacturing  — marketing, co-op partnerships, and products. During this period, CWR established the Brand vision for the company. CRM platforms, work management tools, marketing calendars, brochure applications, and email marketing/automation’s were all implemented. In addition, CWR worked alongside a third party to design and develop a new e-commerce website, including SMS messaging, shop pay installments and more through shopify. Over the years, CWR built up LegendBorne’s leads, generating thousands of athlete contacts for direct messaging across multiple channels, delivering new products, news, and promotion updates.