On the hunt to stimulate growth, increase profits, and strengthen their brand recognition — Athenium Technology Group approached CWR to drive the re-brand from the bottom up. Taking the time to understand the business model, CWR crafted a new brand that encapsulating the vision and future of the company. With an established logo and dated creative, CWR enhanced the original logo, created a brand packet including, colors, fonts, patterns, icons, and more. CWR worked on flyers, email signatures, social media assets for Facebook/LinkedIn, and gave direction to their web team, ensuring the content was updated and consistent.