Lavish by Luxe began as an established wedding and event planning company serving clients throughout the Pacific Northwest and across the United States. After several successful years operating as Luxe TMC, the business was ready for a new chapter with a brand that better reflected the luxury experience it had become known for.

The goal was to create a more sophisticated identity that would resonate with high-end couples seeking a bespoke wedding planning and event design service. Rather than simply modernising the existing brand, we took a strategic approach that included renaming the business, repositioning its identity, and creating a premium visual language that reflected the elegance and attention to detail behind every event.

Working closely with the client, I developed the new name Lavish by Luxe, preserving the brand recognition of Luxe while introducing a name that immediately evokes luxury, celebration, and unforgettable experiences.

The new identity combines elegant typography, warm metallic tones, rich burgundy accents, and refined design elements to create a timeless aesthetic that feels both modern and luxurious. Every detail was carefully considered to appeal to couples investing in exceptional weddings while providing the business with a distinctive presence in a competitive marketplace.

To support the rebrand, I created a comprehensive brand kit complete with logo variations, colour palettes, typography, brand guidelines, and supporting assets for print and digital applications. The identity was then extended across a wide range of customer touchpoints including business cards, luxury stationery, invitations, welcome signage, promotional postcards, storefront concepts, social media assets, marketing materials, and branded collateral.

The result is a refined, premium brand that positions Lavish by Luxe as a luxury wedding and event design company serving clients throughout Portland, the Pacific Northwest, and destinations across the United States.